Born in 1929 in Pomona, California, Marcia Hafif is an American painter. Marcia studied at Pomona College from 1947 to 1951 and then married Herbert Hafif. After interning at Ferus Gallery in Los Angeles in 1961, she set out on what was to be a year-long stay in Florence. However, upon encountering Rome, she spent the next eight years there, making her first mature work. She exhibited her Pop-Minimal paintings at her first solo show at Galleria La Salita in 1964. Hafif’s work has been exhibited widely in Europe and the United States. In her influential essay “Beginning Again” from 1978, Hafif outlined what would become the operational basis of her career over the next four decades where she examined the pigments used in making paintings in order to make visible the qualities and attributes of a specific pigment color in a specific medium and format.